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Gauranga is a term popularized by the Hare Krishna movement in the 1970s. It is derived from Sanskrit gaurānga "having a golden body", a “Bahuvrihi” compound from “Gaura " white, yellowish, reddish" and “anga" limb, member; the body". Gaurānga is a name of Krishna in Puranic literature, and in Gaudiya Vaishnavism in particular a name of Chaitanya Mahaprabhu (considered a reincarnation of Krishna).Within Gaudiya Vaishnava tradition it is taken to refer to Chaitanya Mahaprabhu's golden skin complexion. Chaitanya Mahaprabhu was born in Mayapur, West Bengal, in 1486.